The Blog

Findings and reports from the work.

Market data, what we are learning building AI for small businesses, and what it actually produced. No theory we have not run ourselves.

I turned the two-hour Seth Godin episode into 18 clips for business owners

Seth Godin's Diary of a CEO episode is two hours long and most of it is aimed straight at small business owners. I built a flipbook companion: 18 timestamped clips, what each one means for your business and for you, and a flashcard deck.

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I graded my own forecasts for five months. The simple model won.

I run a monthly forecast on 15 Central Ohio counties and score every prediction against what actually happened. The plain baseline beat the sophisticated model on every measure. Here is why that matters if you are buying AI.

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